Person

Nam-Chi Nguyen

M.Sc.

Research Associate

Marketing (MAR)

Address

Building: 3011

Room: 414.1

Kackertstraße 7

52072 Aachen

Contact

workPhone
Phone: +49 241 80 96863

Consultation-hour

by appointment only.
 

Responsibilities

  • Coordination of Student Assistants
  • Course: Consumer Behavior (Master)

Profile

  • Research Associate at the Institute of Marketing since January 2017
  • Studies of Chemistry and Economics at RWTH Aachen from 2008 to 2016
  • Practical experience in pharmaceutical marketing (Grünenthal GmbH)

Research Interests

  • Mindset Theory
  • Consumer Behavior

Publications & Conferences

Nguyen, N., & Wentzel, D. (2019): “Yes, We Can! How Implicit Theories of Ability Affect Evaluations of Self-Production Kits “, 48th European Marketing Association Conference (EMAC), Hamburg.