Project Module: International Entrepreneurship - Beijing

Content

This course provides theoretical and practical insights into international entrepreneurship and internationalization strategies of startups. By using case studies, students will learn about intercultural challenges focusing on expansions to China.
The course will be held during an one week exchange in Aachen and an one week exchange in Beijing.

Objectives

Master degree students gain deeper understanding of entrepreneurial thinking and acting and learn about intercultural differences in entrepreneurship.

Lecturer

Univ.-Prof. Dr.rer.pol. Malte Brettel