Introduction to Business Administration

Content

The course provides an introduction to key aspects of business administration. The content of the lecture is divided into six topic sections (basic concepts and terms, accounting, investment and financing, production and logistic, marketing, management) and will be supplemented by guest lectures to illustrate aspects of practical application.

Objectives

Students of technically and scientifically oriented subjects understand the basic mindset of business administration. They can transfer key terms and concepts towards current problems and are able to establish a link between the theoretical course content and business practice.

Lecturer

Univ.-Prof. Dr.rer.pol. Malte Brettel