Marketing Communication

Contact

Telephone

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+49 241 80 96864

E-Mail

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Content

In this course, students will be asked to develop an advertising campaign for a real consumer good, cooperating closely with design students from the FH Aachen as well as a real advertising agency during the process.

Objectives

After successful completion of the course, students will be able to manage the process of developing an advertising campaign.

Lecturer

Univ.-Prof. Dr.oec. Daniel Wentzel