Foundations of Strategic Management
This course provides participants with a research-oriented introduction to the process, content and context of strategic management. (1) Strategy Process: We will explore the strategy process from the setting of strategic objectives, external and internal analysis to strategy implementation and control. (2) Strategy Content: We will examine competitive and cooperative strategies as well as external, environment-oriented and internal, resource-oriented perspectives. (3) Strategy Context: We will discuss important contextual elements including the importance of ethics for strategic management. Classroom sessions will comprise a mixture of traditional lectures, paper and case discussions, student presentations and interactive debates. Please note that a detailed course outline and reading list will be made available in L2P ahead of the first session.
After participating in this course students should be in a position to:
(1) understand and critically discuss selected theories in strategic management,
(2) apply important tools in strategic management intelligently based on a thorough understanding of their respective strengths and weaknesses,
(3) analyse and develop adequate solutions to questions arising from company practice in the field of strategic management.
(1) Solid command of English
(2) Willingness to engage in preparatory readings of case studies and/or research papers
(3) Exchange and Erasmus students are cordially invited to apply for participation in this course
(4) Due to the interactive teaching format, the number of participants is limited to 45
Further information on this course and the application procedure can be obtained on CAMPUS.