IRS Franziska Miebach
Thursday, 19 November 2015, 12 noon, TIM Social Area
Developing ideas for paper 2 & 3
The “green industry” in Germany traditionally consisted of flower shops and wholesale traders. With a growing pressure from discount stores, increasing digitalization and a changing mentality of customers towards “fresh” decorations, the industry is evolving and changing. Especially the digitalization offers opportunities as well as threats. For paper 2 & 3 I would like to take a closer look at this industry – specifically at managers and employees. I would like to analyze how they cope with the increasing digitalization in the context of an evolving industry and which abilities they need.