BWL B: Absatz und Beschaffung


First Lecture on Wednesday, 11th of April 2018, 12:15 pm - 13:45 pm


The course aims to provide students with a fundamental understanding of the marketing planning and execution process. That is, the course provides an introduction into the area of marketing.


The main goal of this course is to provide students with a fundamental understanding of how firms develop marketing strategies for their products and services and how they implement these strategies through specific marketing instruments. Furthermore, the course also aims to familiarize students with the methods that are necessary for making effective marketing decisions and to enable them to reflect on the use of these methods in a critical manner. On a limited scale, this course also deals with the ethical and social issues that firms may face in their marketing activities.


It is recommended to complete the course "Einführung in die Betriebswirtschaftslehre" previously.

Further Information

Further information on this course and the application procedure can be obtained on CAMPUS.