“Supersize me!” The effects of cognitive effort and goal frame on the persuasiveness of upsell offers

Bingley / Emerald (2017) [Journal Article]

Journal of service management
Volume: 28
Issue: 3
Page(s): 541-562

Authors

Selected Authors

Heidig, Wibke
Wentzel, Daniel
Tomczak, Torsten
Wiecek, Annika
Faltl, Martin

Identifier