“Supersize me!” The effects of cognitive effort and goal frame on the persuasiveness of upsell offers

Bingley / Emerald (2017) [Fachzeitschriftenartikel]

Journal of service management
Volume: 28
Issue: 3
Page(s): 541 - 562

Authors

Selected Authors

Heidig, Wibke
Wentzel, Daniel
Tomczak, Torsten
Wiecek, Annika
Faltl, Martin

Identifier