Product Returns - A Double-Edged Sword in E-Commerce : The Role of Product Returns in the Two-Step Decision Process in Online Shopping

(2016) [Contribution to a conference proceedings]

[38th ISMS Marketing Science Conference, 2016-06-16 - 2016-06-18, Shanghai, Peoples R China]

Authors

Selected Authors

Zhu, Jingnan

Identifier

  • REPORT NUMBER: RWTH-2017-05092