How Online Customer Reviews Affect Sales and Return Behavior - An Empirical Analysis in Fashion E-Commerce

(2017) [Beitrag zu einem Tagungsband]

[Twenty-Fifth European Conference on Information Systems (ECIS), Guimar„es, Portugal]

Authors

Selected Authors

Lohse, T.
Kemper, Jan
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-2017-04160