Generating Consumer Insights from Big Data Clickstream Information and the Link with Transaction-related Shopping Behavior

(2017) [Beitrag zu einem Tagungsband]

[Twenty-Fifth European Conference on Information Systems (ECIS), Guimar„es, Portugal]

Authors

Selected Authors

Schellong, Daniel
Kemper, Jan
Brettel, Malte

Identifier

  • REPORT NUMBER: RWTH-2017-04156