Thinking & Acting like an Entrepreneur

 

Wednesday, November 15, 2017

 

About this course

  • Length: 6 weeks
  • Effort: 6-8 hours per week
  • Level: Intermediate
  • Languages: English
  • Video Transcripts: English
  • Instructor: Prof Brettel

The most noteworthy startups and entrepreneurs of our day are known for bucking trends in business and leadership.

New ventures often position themselves in a way that forces their more established competitors to react and rethink the fundamentals of their original value proposition. The advantage of these new players often lies in a different management approach compared with large, more established companies.

You can learn to think like these innovators too.

From this course, you’ll better understand the typical process entrepreneurs follow when launching a new venture, thereby helping you to adequately respond to upcoming threats through newly established companies.

You’ll explore an entrepreneur’s perspective in comparison to a manager in a large company; working through the various stages of the entrepreneurial process.You’ll profile the entrepreneur as a personality type, exploring whether an entrepreneurial mindset is something that people inherently possess or something that can be developed over time. You’ll gain insights into the generation of business ideas and how leaders manage to ensure that their ideas also represent a concrete business opportunity with commercial potential.

The course introduces the decision-making process of successful entrepreneurs and specifies how it differs from that of managers in large companies, identifying common patterns. It further introduces the lean start-up process to give you a concrete toolkit applied by successful entrepreneurs and specific pitfalls that typically occur at various stages of the start-up process - to help you avoid similar mistakes.

Besides the online lectures, participants will engage in a series of homework exercises and tutorials. Real-life case studies and examples from companies will be used to help participants better prepare for actual situations.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

What you'll learn

  • How entrepreneurs discover their business ideas and determine their commercial potential
  • How to distinguish entrepreneurial and managerial thought patterns
  • The specific skill set required to launch a new venture

Find out more about this course and enroll here