Person

Svenja Hünies

M.A.

Research Associate

Marketing (MAR)

Address

Building: 3011

Room: 414.1

Kackertstraße 7

52072 Aachen

Contact

workPhone
Phone: +49 241 80 96180

Office Hours

by appointment only.
 

Area of responsibility

  • Accreditation of domestic and foreign academic achievements
  • Course: BWL B - Marketing and Procurement (Bachelor)
  • Course: Current Business Topics II (Bachelor)

Profile

  • Research Associate at the Chair of Marketing since October 2017
  • Studies of International Marketing and Sales (M.A.) at Münster University of Applied Sciences and University of South Australia, Adelaide from 2015-2017
  • Dual studies of Business Administration (B.A.) with specialization in Food Management/Food Retail at DHBW Mosbach, Campus Bad Mergentheim from 2011-2014
  • Practical experience in retail (METRO Cash & Carry, Düsseldorf/Dortmund/Hamburg) and brand consulting (GMK Markenberatung, Cologne)
  • Graduate Research Assistant at Science-to-Business Marketing Research Centre, Münster University of Applied Sciences

Research Interests

  • Branding/Brand management, especially for product and destination brands
  • Intercultural marketing
  • Consumer behavior
  • Imperfection in the context of brands