Person

Stefan Rose

M.Sc.

Research Associate

Marketing (MAR)

Address

Building: 3011

Room: 414.1

Kackertstraße 7

52072 Aachen

Contact

workPhone
Phone: +49 241 80 96243

Consultation Hour

Within term: Wednesdays, 10:00 am to 11:00 am
Term recess: By appointment.
 

Responsibilities

  • Project lead RWTH Ford Research Alliance

Profile

  • Research Associate at the Institute of Marketing since March 2015
  • Studies of psychology with majors in biological psychology and industrial & organizational psychology from 2006 to 2011(B.Sc. and M.Sc.)
  • Working experience as a project manager in institutional market research

Research Interests

  • Consumer Behavior
  • Crowdfunding
  • Prototyping

Research Methodology

  • Experimental Design
  • Surveys

Publications & Conferences:

Rose, S.M., Wentzel, D., Hopp, C., Kaminski, J., (2018). The Influence of Product Maturity and Innovativeness on Consumers’ Perceived Uncertainty in Reward-Based Crowdfunding. Proceedings of the American Marketing Association (AMA) Winter Academic Conference 2018, New Orleans, USA (February 23 – 25).

Rose S.M., Wentzel, D., (2018). Intertemporal Consumption in Reward Based Crowdfunding. 31th European Marketing Association Conference (EMAC) Doctoral’s Colloquium, Glasgow, UK (May, 27 – 29).