Person

Sebastian Mayer

Research associate

Sebastian Mayer
Innovation and Entrepreneurship (WIN)

Address

Building: 3011

Kackertstr. 7

52072 Aachen

 

Responsibilities

  • Research and practical projects in the area of innovation and digitization

Profile

  • Research assistant at the Chair of Business Administration for Engineers and Natural Scientists
  • Studies of Mechanical Engineering at Technical University Darmstadt with exchanges at ETH Zurich, Tongji University Shanghai and University of Illinois at Urbana-Champaign (Master of Science)
  • Working experience as a management consultant at McKinsey & Company in the area of strategy and product development in the machinery and automotive sector

Research interests

  • Digitization of established companies by means of cooperation and acquisition

Publications

  • "How beliefs determine the adoption of novel green consumer technologies: An evaluation of Smart Heating Control Technology", Energy Policy, forthcoming (Girod, B.; Mayer, S.; Nägele, F)