Person

Daniel Schellong

M.Sc.

Research associate

Daniel Schellong
Innovation and Entrepreneurship (WIN)

Address

Building: 3011

Kackertstr. 7

52072 Aachen

 

Responsibilities

  • Research and practice projects in the area of e-commerce business

Profile

  • Research Associate at the Chair of Business Administration for Engineers and Natural Scientists since May 2014
  • Studies of Finance & Imformation Management (M.Sc. hon.) at Technische Universität München (TUM) - completed in 2011
  • Working experience as a consultant at The Boston Consulting Group

Research interests

  • Marketing effectiveness
  • Online consumer behavior
  • Clickstream analysis

Publications

  • Rapp, M./Schellong D./Schmidt M./Wolff M. (2011): Considering the shareholder perspective: Value-based Management Systems and Stock Market Performance, in: Review of Managerial Science, 5 (2), S. 171-194