Person

Dr. rer. pol.

Stefan Scheuffelen

Alumnus

Stefan Scheuffelen
Innovation and Entrepreneurship (WIN)

Address

Building: 3011

Kackertstr. 7

52072 Aachen

 

Responsibilities

  • Research and practical projects in e-commerce business

Profile

  • Research Associate at the Chair of Business Administration for Engineers and Natural Scientists since February 2014
  • Studies of Industrial Engineering and Business Administration with majors in Strategic Management, Mechanical Engineering and Logistics at Berlin Institute of Technology and Cass Business School London from 2003 to 2010 (Diplom-Ingenieur)
  • Working experience as a consultant in the sectors Automotive and Consumer Goods at The Boston Consulting Group in Germany and India

Research Interests

  • Brand Positioning
  • Customer Segmentation
  • New Product Development