Person

Dr. rer. pol.

Michael Stradner

Alumnus

Innovation and Entrepreneurship (WIN)

Address

Building: 3011

Kackertstr. 7       

52072 Aachen

 

Responsibilities

  • Organization of the Chair’s teaching activities
  • Courses: Introduction to Business Administration (IBA), Foundations of Entrepreneurship (FoE), Case Course

Profile

  • Research Assistant at Chair of Business Administration for Engineers and Natural Scientists since January 2013
  • Studies of International Business Administration with majors in Management and International Business at the Vienna University of Economics and Business from [University/University of A.S.] from 2005 to 2010 (Diploma)
  • Working experience as Management Consultant at the Boston Consulting Group
  • Teaching experience : Introduction to Business Administration (EBWL), Foundations of Entrepreneurship (FoE), Case Course

Research Interests

  • Brand Equity
  • Media
  • Reputation rankings / Product-harm crises

Research Methodology

  • Analytical techniques: regression
  • Software: Stata
  • Data: YouGov BrandIndex, LexisNexis Database, National Highway Traffic Safety Commission (NHTSA), Fortune Most Admired Companies