Current Topic: Design Thinking for Innovation


Innovating is at the core of successful enterprises today whether start-ups or Fortune 500 companies. Adopting a customer perspective is a guiding principle for successful business model design. A desirable, viable and feasible product or service innovation requires deep customer empathy. This course explores key concepts in design innovation based on the human‐centred approach called “design thinking”. This course will introduce students to the tools and practices of innovation, deep customer insight, and design thinking in real world applications. Students apply design methodologies and innovation tools in a live, corporate project, working closely with a client company, solving real complex problems. This course is based on experiential learning, i.e. learning by doing.

By the end of the unit, students will be able to:

  • Recommend a solution to an innovation challenge, following a human-centred approach of (re-) framing the problem, ideating, prototyping and testing.
  • Critically evaluate the desirability of a proposed solution to a complex problem based on deep actor insights gained through field research.
  • Evaluate the feasibility and viability of an innovation solution to make responsible management decisions that meet the needs of customers, businesses and society, now, and in the future.