Marketing Communication (GWA Junior Agency)

 

First lecture on April 7th 2015, 14:30 - 18:00 p.m., room 03112 (FH Aachen)

Content

In this course, students will be asked to develop an advertising campaign for a real consumer good, cooperating closely with design students from the FH Aachen as well as a real advertising agency during the process.

Objectives

After successful completion of the course, students will be able to manage the process of developing an advertising campaign.

Prerequisites

Basic knowledge in marketing (e.g., Absatz und Beschaffung)

Further Information

Further information on this course and the application procedure can be obtained on CAMPUS.