Foundations of Strategic Management

 

Sessions on Tuesdays 4:15pm - 8:45pm in Room B037 (June 17th - July 22nd)

Content

This course provides participants with a research-oriented introduction to the process, content and context of strategic management.
Strategy Process: We will explore the strategy process from the setting of strategic objectives, external and internal analysis to strategy implementation and control.
Strategy Content: We will examine competitive and cooperative strategies as well as external, environment-oriented and internal, resource-oriented perspectives.
Strategy Context: We will discuss important contextual elements including the importance of ethics for strategic management.
Classroom sessions will comprise a mixture of traditional lectures, paper and case discussions, student presentations and interactive debates. Please note that a detailed course outline and reading list will be made available in L2P ahead of the first session.

Objectives

After participating in this course students should be in a position to:

  • understand and critically discuss selected theories in strategic management,
  • apply important tools in strategic management intelligently based on a thorough understanding of their respective strengths and weaknesses,
  • analyse and develop adequate solutions to questions arising from company practice in the field of strategic management.
  • craft and present a thoughtful argument in support of their position, and
  • critically reflect upon the social and ethical dimension of strategic management.

Prerequisites

  • Solid command of English.
  • Willingness to engage in preparatory readings of case studies and/or research papers.
  • Due to the interactive teaching format, the number of participants is limited to 45

Further Information

Further information on this course and the application procedure can be obtained on CAMPUS.