EMAC 2016

20/03/2016
 

The Chair of Marketing (MAR) is happy to announce that it will be representing the TIME Research Area with four papers on this year's EMAC in Oslo. The conference takes place from May 22nd to 27th under the theme "Marketing in the age of data". The following papers are accepted on the conference and will be presented by the MAR-team:

The Boundaries of Co-creation: How the Interplay of Branding and Self-Printing Attenuates Product Evaluation

Track: Doctoral Colloquium

Authors: Aras Erkin & Daniel Wentzel

Minimalistic Design made by a Maximal Talent - The Interplay of Design Complexity and the User Design Process

Track: Innovation & New Product and Service Developments

Authors: Marcel Grein & Daniel Wentzel

Core or Periphery? Exploring the Role of Theory in Marketing Scholarship, 2000-2014​

Track: Marketing theory & new paradigms

Authors: Bastian Kindermann, David Antons, Torsten-Oliver Salge & Daniel Wentzel

Aesthetic Designs and the Cognitive Lock-In Phenomenon

Track: Innovation & New Product and Service Developments

Authors: Annika Wiecek & Daniel Wentzel